This Privacy Notice for Activ ("Activ," "we," "us," or "our") describes how and why we may access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at [https://www.activ.africa], or any other website of ours that links to this Privacy Notice
- Use our products, dashboards, or tools (for example, Activ's news, media, and insights platform)
- Engage with us in other related ways, including any sales, marketing, customer success, or events
If you have any questions or concerns after reading this Privacy Notice, you can contact us at [privacy@activ.africa].
By using our Services, you acknowledge that you have read and understood this Privacy Notice. If you do not agree with our policies and practices, please do not use our Services.
Summary of key points
This summary highlights the key points of our Privacy Notice. For more detail, you can scroll to the relevant section in the table of contents below.
What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Activ and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information?
Some information may be considered "special" or "sensitive" under certain laws (for example, information about racial or ethnic origin, sexual orientation, or religious beliefs). We do not knowingly process sensitive personal information.
Do we collect information from third parties?
We do not currently collect personal information about you from third parties for the purposes described in this Notice.
How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, maintain security and prevent fraud, and comply with applicable law. We may also process your information for other purposes where you give us consent.
In what situations and with which parties do we share personal information?
We may share your information in specific situations and with certain third parties, for example in connection with a business transfer or with service providers who support our operations.
How do we keep your information safe?
We use appropriate organizational and technical measures designed to protect your personal information. However, no electronic transmission or storage system is 100% secure, so we cannot guarantee absolute security.
What are your rights?
Depending on where you live, you may have rights related to your personal information, such as the right to access, correct, delete, or restrict the use of your data.
How do you exercise your rights?
You can exercise your rights by contacting us. We will respond in accordance with applicable data protection laws.
1. What information do we collect?
Personal information you disclose to us
We collect personal information that you provide to us.
We collect personal information that you voluntarily provide when you:
- Request information about Activ or our products and Services
- Create an account or sign up for a waitlist or newsletter
- Participate in activities on the Services (for example, trials, demos, or surveys)
- Communicate with us (for example, via email, support channels, or events)
Personal Information Provided by You. The personal information we collect depends on how you interact with us and the Services, the choices you make, and the products and features you use. This may include:
- Names
- Email addresses
- Company name and role (for B2B inquiries)
- Any other information you choose to provide in free-text fields or communications
Sensitive Information. We do not seek to collect or process sensitive information.
You are responsible for ensuring that any personal information you provide to us is true, complete, and accurate, and for notifying us of any changes.
Information automatically collected
Some information — such as IP address and device characteristics — is collected automatically when you use our Services.
When you visit, use, or navigate the Services, we automatically collect certain information that does not directly identify you but may be associated with you or your device. This may include:
- IP address
- Browser and device characteristics
- Operating system
- Language preferences
- Referring URLs
- Device name and identifiers
- Country and general location
- Information about how and when you use our Services
- Other technical data
We use this information mainly to:
- Maintain the security and operation of our Services
- Understand how our Services are used
- Improve performance, reliability, and user experience
- Generate internal analytics and reporting (for example, platform usage trends)
Like many businesses, we use cookies and similar technologies. For more detail, see our separate Cookie Notice.
The information we collect includes, for example:
- Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect and store in log files, such as IP address, device information, browser type and settings, pages and files viewed, features used, date/time stamps, and error reports.
- Device Data. Information about the device you use to access the Services, such as hardware model, operating system, browser type, system configuration, and internet service provider or mobile carrier.
- Location Data. Approximate location information derived from your IP address or device settings. You may be able to control collection of precise location data at the device or browser level. If you disable location permissions, some features of the Services may not function as intended.
2. How do we process your information?
We process your information to operate and improve Activ's Services, communicate with you, maintain security, and comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To provide and deliver the Services. For example, to create and manage accounts, provide platform access, deliver content, and respond to requests.
- To improve and develop our Services. For example, to analyze how users interact with dashboards, features, and reports so we can refine Activ's media and news intelligence products.
- To communicate with you. For example, to send administrative information (such as updates, security alerts, or changes to our terms), respond to inquiries, and provide support.
- To send marketing and promotional communications (where permitted). For example, to share updates about new features, case studies, events, or relevant content. You can opt out of marketing at any time.
- For security, fraud prevention, and abuse detection. For example, to monitor for suspicious activity, protect accounts, and maintain the integrity of our systems.
- To comply with legal obligations. For example, to respond to lawful requests from public authorities, comply with record-keeping obligations, or enforce our terms and policies.
- To protect vital interests. We may process information where necessary to protect an individual's vital interests, such as preventing harm.
We may also process your information for other purposes, with your consent, where applicable law requires it.
3. What legal bases do we rely on to process your information?
If you are in the EU or UK, we only process your personal information when we have a valid legal basis under applicable law.
If you are located in the European Economic Area (EEA) or United Kingdom (UK), the General Data Protection Regulation (GDPR) and UK GDPR require us to explain the legal bases we rely on to process your personal information. We may rely on the following bases:
- Consent. We may process your information if you have given us permission (for example, when you sign up to receive marketing emails). You can withdraw your consent at any time.
- Legal obligations. We may process your information when necessary to comply with legal obligations (for example, responding to lawful requests from authorities or maintaining necessary records).
- Vital interests. We may process information when necessary to protect your vital interests or those of another person (for example, in emergencies).
- Legitimate interests. Where applicable, we may rely on our legitimate interests (or those of a third party), provided they are not overridden by your rights and interests. For instance, improving our Services, ensuring security, or communicating with existing customers about related products.
In legal terms, Activ is generally the “data controller” for the personal information described in this Privacy Notice, meaning we determine the purposes and means of processing.
This Privacy Notice does not apply to personal information we process as a data processor on behalf of our customers (for example, where customers feed their own data into Activ’s platform). In those cases, the customer is the “data controller” and is responsible for its own privacy practices. You should review their privacy notices and direct any questions to them.
4. When and with whom do we share your personal information?
We may share information only in specific situations described below.
We may share your personal information in the following situations:
- Service providers and vendors. With third-party companies and individuals who perform services on our behalf (for example, hosting, analytics, customer support, email delivery). These providers are only allowed to use your information as necessary to provide services to us, under appropriate contractual safeguards.
- Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or part of Activ’s business to another company.
- Legal and compliance. We may disclose your information to comply with applicable law, legal processes, or governmental requests, and to enforce our terms, protect our rights, privacy, safety, or property, and/or that of you or others.
- With your consent. We may share your personal information for other purposes if you have given us your explicit consent.
We do not sell your personal information as that term is commonly understood.
5. Do we use cookies and other tracking technologies?
Yes, we may use cookies and similar technologies to operate and improve our Services.
We use cookies and similar tracking technologies (such as web beacons and pixels) to:
- Help keep our Services secure and stable
- Remember your preferences and settings
- Understand usage patterns and improve user experience
- Support analytics and, where applicable, marketing and advertising
Third parties and service providers may also use tracking technologies on our Services for analytics and (where applicable) advertising or measurement.
For more details about how we use cookies and how you can manage your choices, please see our Cookie Notice and your browser or device settings.
6. Is your information transferred internationally?
Your information may be transferred to, stored, and processed in countries other than your own.
Activ may operate globally, and our service providers may be located in different countries. This means your personal information may be processed in jurisdictions that may have different data protection laws than your home country.
If you are a resident of the EEA, UK, or Switzerland, we will take appropriate measures to ensure that any international transfers comply with applicable data protection laws. These measures may include:
- Entering into Standard Contractual Clauses or similar mechanisms approved by the European Commission or other relevant authorities
- Implementing additional safeguards where required
You can contact us if you would like more information about these safeguards.
7. How long do we keep your information?
We keep your information only as long as necessary for the purposes described in this Privacy Notice, unless a longer period is required by law.
We will retain your personal information for as long as:
- It is needed for the purposes for which it was collected
- We have an ongoing legitimate business need to do so (for example, to provide you with services or comply with legal, tax, or accounting requirements)
When we no longer have a legitimate need to process your personal information, we will:
- Delete or anonymize it; or
- If deletion is not possible (for example, because it is stored in backup archives), we will securely store your information and isolate it from further processing until deletion is possible.
8. How do we keep your information safe?
We use appropriate security measures, but no system is completely secure.
We have implemented reasonable technical and organizational security measures designed to protect your personal information, including:
- Access controls and authentication
- Encryption and secure transmission where appropriate
- Logging and monitoring
- Policies, training, and procedures for staff
However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Therefore, we cannot promise that unauthorized third parties will never be able to circumvent our security and improperly access your information.
You are responsible for using strong, unique passwords and keeping them confidential, and for accessing our Services from secure environments.
9. Do we collect information from minors?
We do not knowingly collect data from or market to children under 18.
Our Services are intended for business and professional use. We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information.
By using the Services, you represent that you are at least 18 years old, or that you are the parent or guardian of a minor and consent to the minor's use of the Services.
If we become aware that we have collected personal information from a user under 18, we will take reasonable steps to delete such data. If you believe we may have collected information from a child under 18, please contact us at [privacy@activ.africa].
10. What are your privacy rights?
Depending on where you live, you may have rights over your personal information.
In some jurisdictions (including the EEA, UK, Switzerland, and certain U.S. states), you may have the right to:
- Request access to and a copy of your personal information
- Request correction (rectification) of inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of processing
- Object to certain processing (for example, direct marketing)
- Request data portability (where applicable)
- Not be subject to certain forms of automated decision-making
You can make a request to exercise your rights by contacting us.
We will consider and respond to all requests in accordance with applicable data protection laws. If you are in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to lodge a complaint with your local data protection authority.
Withdrawing your consent
If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing prior to withdrawal, nor will it affect processing based on other legal grounds.
Opting out of marketing communications
You can unsubscribe from marketing emails at any time by using the unsubscribe link in those emails or by contacting us. We may still send you non-marketing messages, such as service or account notices.
Cookies and similar technologies
Most web browsers accept cookies by default. You may be able to set your browser to remove or reject cookies. Doing so may affect certain features or services.
If you have questions about your rights, you can contact us at [privacy@activ.africa]
11. Controls for do-not-track features
Most web browsers and some mobile operating systems and apps include a Do-Not-Track (“DNT”) setting you can enable to signal your preference not to be tracked. At this time, there is no uniform industry standard for recognizing and responding to DNT signals, so we do not currently respond to them.
If a standard is adopted that we must follow in the future, we will update this Privacy Notice accordingly.
12. Do we make updates to this notice?
Yes, we will update this notice when necessary.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Last updated” date at the top of this Notice. If we make material changes, we may notify you by prominently posting a notice on our website or by sending you a direct communication.
We encourage you to review this Privacy Notice regularly to stay informed about how we protect your information.
13. How can you contact us about this notice?
If you have questions or comments about this Notice or our data practices, you may contact us at:
- Email: [privacy@activ.africa]
If you are a resident of the UK or EEA and local law requires a representative, we will provide relevant contact details here when applicable.
14. How can you review, update, or delete the data we collect from you?
Depending on the laws of your country, province, or state of residence, you may have the right to request:
- Access to the personal information we hold about you
- Details about how we process that information
- Correction of inaccurate or incomplete data
- Deletion of your personal information
- Restriction or objection to certain processing
- Withdrawal of consent (where our processing is based on consent)
To make such a request, please contact us using the details provided in section 13. We will handle your request in accordance with applicable data protection laws.